At the same technological level, to stand out, the communication plan and brand image are essential levers for gaining new market share. This is why it will be necessary to hook the hearts of your potential customers and investors without precedent with your logo and your slogan.
1- The importance of a good company logo
It is often the first step in any communication process. The logo makes it possible to establish a direct link between the various products and services offered by a brand or a company. It should identify your business at a glance. The logo must also age well and to last over time and mark the spirits.
The company logo thus helps to create an immediately recognizable image of the company and it even helps to convey the values it intends to promote. It is thus one of the pillars of the company’s identity, and also of the corporate brand. For your logo design, do not exceed the margin of 3 to 4 colors.
2- The importance of a good slogan
A slogan is a phrase that sums up the values and promises of a business. Clear and concise, it is a message intended to capture the consumer’s attention and facilitate brand memorization. Thus, when designing, an organization must take care not only to take care of its form, but also its content.
To allow the audience to understand the idea and to memorize the sentence long term, a slogan should be short and clear. Likewise, it should refer to positive images and sound musical or poetic so that people will enjoy hearing and remembering it. Each word must therefore be chosen meticulously. Finally, a slogan must be clearly equated with the brand so that the final memorization is that of the company.
So, it’s time to start the Business Spirit!
