What is the first step to success in corporate blogging?


To write good things, you must read good things. To be outstanding in that world, you need to know and become familiar with the air of that world. However, many of the corporate blog managers that don’t do well are making the error of not reading other good blogs.

What is a better corporate blog?

How do you make a better corporate blog? Before that, let’s start with a little bit about what a better blog (a blog refers to as a “corporate blog”)

  • Blogs that are more human-readable than overly related to the client’s work
  • Blogs that provide new information to unknown people, especially potential customers
  • Blog that fosters intimacy between people and maintains it
  • A blog that can provide new encounters related to work (business)
  • A blog that can be the starting point for a topic, namely word of mouth, at each level and place
  • A blog where awareness and blood links are gathered by completing the preceding ones
  • Finally, a blog that can contribute to sales through the results

But it’s not that simple to make a better blog. And when you start to pick up this and that of the “reason for failure” there are endlessly many, and correcting all of this is not realistic. However, there is only one characteristic in common among those who fail to operate a blog, especially those who have started a new blog but fail. Is that most of them don’t read other blog posts. If you are writing a blog, you should get into the habit of reading it before that.

No output without input

Anyone who wants to express something by any means other than a blog from now on has usually come across a lot of excellent expression. In other words, a person who excels in expression is a person who appreciates well before being an expresser. If this context is wrong, it is very difficult to achieve results in expression.

  • He is both a great writer and a great reader.
  • A good speaker is always a good listener.
  • When we were young, to learn to speak, we first started by listening to what an adult was saying, then digested it by saying it ourselves.
  • You cannot know how to write a poem without reading it.
  • You cannot know the grammar of a novel without reading it.
  • It is impossible for you to become a professional sports player in the field without seeing the movement of a top sports player.
  • You can’t be a great musician without listening to great music.
  • You can’t be a great dancer without seeing a great dancer.

The only thing I want to say here is that there is no output without an input. When I say input here, I don’t mean just put in. For example, in a blog, input refers to learning about the following content:

  • Learn how to turn vague thoughts, sensations, and feelings into your own language through your own words.
  • Students learn to reorganize and express the flow of thoughts from questioning to conclusion in short articles suitable for blogs.
  • Learn to devise good composition and develop a stronger persuasive power of opinion.
  • It embodies the tacit grammar that wanders between blog readers and writers.

These things aren’t so easy to put on your body unless you first have a habit of reading a blog and write a blog on top of it. It is completed by repeating the simulation that you will write this way while reading other excellent blogs, creating your own writing techniques, techniques, composition, appealing themes, and excellent editorials. However, especially for blogs in the genre called corporate blogs, blogging is often challenged by people who haven’t read other blogs at all (or at all). I don’t know, but blogs aren’t going to work well in the way we’re going to try it. It’s like a person who doesn’t even have a habit of reading a blog writes a blog, or someone who hasn’t even listened to music suddenly tries to compose. To write a great blog, you need to habitually read great blogs.

Discover blogs you need to read and get into the habit of reading

One problem arises here. It’s difficult to find great blogs, must-read blogs, fun reading and reference blogs. Of course, finding great blogs with so many things to learn, especially in areas like IT, isn’t that difficult. Most of all, because there are so many blogs about that field. But what if your job (or the client’s job) is a carpenter. What if you were a fisherman. How about a vegetable store? The story gets a little difficult.

I’m going to end this entry by introducing a simple way to list the blogs you should read here. It’s not that difficult anyway.

1. Create keywords related to your company’s business.

First, open Notepad or your own text editor and list keywords that seem to be relevant to your business as you come to mind. At this time, not only select keywords from one’s point of view, but also list up keywords that seem to be relevant to work from all kinds of viewpoints, such as the viewpoint of the customer, the viewpoint of the consumer, the viewpoint of the competitor, and the viewpoint of various experts with whom we are close. If available, you might want to use Google AdWords Keyword Planner or something to get relevant phrases.

2. Find blogs that have a large number of readers and handle the above keywords.

Search and find the blog you need to read. It’s a good idea to search in the order of the keyword list you created first using a search such as Google. In some cases, it would be okay to find a selection of famous blogs by field. Keep searching, and keep listing up if you find a blog that might be interesting. At this point, it is dedicated to increasing the amount of pickup. Selecting boulders by content can be done later.

3. Register such a blog in an RSS reader.

Use an RSS reader to subscribe to your blog efficiently. RSS readers are designed as browser functions in Internet Explorer, standard browsers such as Chrome, Firefox, and Safari, and some are used on the web. The recommendations that many people use are Live Dwango Reader and Feedly. If you register, you can use it for free. As in the above article, if you are using an RSS reader, it is better to make blog subscriptions more habitual by registering it on the browser’s homepage (the page that appears first when you start the browser). Next, you can subscribe to a blog that you have subscribed to RSS, register a blog recommended there to the RSS reader, or delete a blog that did not meet your expectations from the RSS reader, and you will have a good blog that suits you.

First of all, feeling and getting used to

More than 10 years have passed since the use of blogs as part of the business began to be talked about, and the population of individual bloggers has grown sufficiently. However, it is a depressing story that most of the blogs that I think are successful as part of the business are still focused on the IT world (and only freelancers and ventures stand out). If you’ve done a corporate blog in the past but didn’t work well, or if you want to start a corporate blog from now, but wander from the beginning, the first thing you lack is “reading a blog, experiencing the information through the blog, and becoming familiar with the blogging culture.” May be. First, let’s start with reading.

Also, from the perspective of agencies and marketers dealing with customers who do not use blogs as expected. Maybe your clients don’t have the habit of reading someone else’s blog before writing their own. It will be motivating to see someone else (especially a competitor) getting help with your blog. Why don’t you start by reading it first?


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