As an online business owner, you’ve probably heard of the term sales funnel. The sales funnel is each step that the user has to take to become your customer. That journey may not be long, but you need to predict each step so your future customers will come to the end and buy your product. Sales funnel is very important in those predictions because it helps you to preview the path of your customers – understanding your funnel will help you to see potential holes in it and the places where the funnel is may be vulnerable, to improve it so you can have more customers and more conversions. It’s simple – if you don’t understand your sales funnel, you can’t improve it or optimize it.
But how could landing pages help the sales funnel and how to optimize it for the best results? Let’s talk about that.
What are a sales funnel landing page and how to design it?
A sales funnel landing page is, in simple words, a web page specially designed to motivate the visitors of your website to do some specific task. For example, it could be subscribing to the latest news, downloading free eBooks, or visiting the next page of your website where they could find the product on the top clearance sale.
If you want to promote every step of your sales funnel and use the full potential of the number of potential customers that could go to the next level, there is no better way than the landing page. All these actions give a boost to the sales funnel. Actually, for each level of the customer journey through your e-commerce website, you should have a sales funnel landing page. There are three different levels: the top, the middle, and the last stage. All of them have different sales funnel processes but all of them work with the same principles. All you need is to understand how it works and why is it important – once you learn how to use it, the next time would be much easier. Here are the explanations for each of three different stages so you can easily realize how to design a landing page appropriate for each step your customer need to pass:
Stage no.1 – Attracting customers
Attracting customers is, logically, the first stage, where you need to create awareness about your business or momentarily happenings on your website that would be interesting for customers. That awareness needs to provide customers with all the crucial information about your products/services so they can be attracted to step further. The awareness process can be provided on various social media platforms, depending on where your business is the most popular.
Why is landing pages so important in this step of the process? Because it can make a way easier for customers to decide whether or not will continue further and make a conversion. But to know the customer’s behavior and what you need to do to attract them, you need to know who they are and where they come from. That’s why you need to measure the results of the funnel and understand those measurements.
All this information prepares you to better understand your customers, their needs, interests, and the sales funnel itself. Spread your word – talk about useful information about your brand/business, things that are interesting and that would motivate customers to go further. Once you understand how branded content in this first stage attracts them, you’ll know how to navigate them to the cart.
Stage no.2 – Engage customers
After a successful first stage, here comes the second one – the engagement stage means that you and your customer develop some kind of interaction or a relationship. That means the customer has signed up on your website and he’s requesting an interaction with you on social media or requests more information about your product.
You should provide answers to all questions because in this stage you need to explain to customers why you are different from the other similar products or services and why they should buy exactly your product.
The landing page on this stage is very useful for the sales funnel because it encourages potential clients that are already in interaction with you to decide to buy your product and increase your conversion rate. How you will closely engage with them is upon you – you can give a discount, free samples of your products/free trial, or something that will give the best way to customer meet with the product or service and motivate them to buy it.
Stage no.3 – Customer buy your product
Here we come to the final stage of the sales funnel – it’s the phase where your customer is convinced of what he wants and buying your product/service. Be aware that sometimes a problem with a lack of conversion isn’t the sales funnel – sometimes there are technical problems like loading time of your website or website design that causes confusion. Be sure that your website is well optimized and that your hosting solution is appropriate – if you are searching for an affordable solution for your website check reviews for Hostinger. Also, be sure that your website has a clear design that will not make confusion and will lead customers through the buying process and without doubts and misleading.
Once a purchase is done, it’s important to do something that customers make more comfortable and close to you – say thank you, or something like that.
The main mistake business owners make is to think that once a customer buys the product their relationship is over – that is the point where it all begins. It is very important to keep old buyers as much as gaining the new ones. Just one satisfied customer can bring you more new customers – a proper landing page in this stage can help to sell more products to the present customers.
Business growth can’t go without an understanding of the process of the sales funnel. An effective landing page can help the sales funnel navigating customers through the buying process – from the awareness stage to the conversion stage.