According to the American Pet Products Association, pet owners spent more than $73 billion on animals in 2018. This includes $30.2 billion in pet food.
A study from 360 Market predicts that the pet food market will grow 3.1% by 2024. A 2016 Nielsen consumer report found that pet food buyers were less concerned with price and more concerned with quality. This year, it has shown that natural pet food accounts for a quarter of industrial sales.
take a picture? You have a lot of money to feed your furry friends well and keep them healthy.
Getting healthy with dog and cat food
If you take a good look at the pet store, you can see many trends that reflect human expertise and natural food trends. We all want clean, clean food. Like the transition from human food to natural food, pet owners house fresh, clean ingredients.
This trend will drive success at the small business level as well as startups like Castor & Pollux and The Farmer’s Dog. The transition to a more health-conscious pet owner spirit continues to open up new market opportunities for ambitious small business owners.
The key to a successful pet food brand
First, the lucrative brands offer organic dog and cat food with simple recipes and whole-food ingredients that you can use at home. Old-fashioned companies like Bench & Field Pet Foods keep Fido healthy, free chickens and natural or organic ingredients that don’t sin. Dog food without grain is also on the rise.
Pet snacks and freeze dried snacks reflect changes in human snacks. Freeze-dried foods tend to be crunchy, attractive, convenient to store, and retain nutrients. The key is to study what’s out there and how our specialty and natural food trends can flow into pet food formats and flavors that have yet to be developed.
In essence, entrepreneurs can provide peace of mind and peace of mind to health-conscious pet owners. Making pet food at home can be dangerous and may not provide your dog or cat with the nutrients they need. Many health-conscious pet owners can start making food at home, then get bored or switch to a store-bought brand.
In addition to the product itself, it is important to be aware of design trends for pet food packaging. Lovely and attractive package designs, such as Castor & Pollux’s pet food, often boast attractive designs like human packaged food. Many human food brands stand out and succeed because of their branding. The resealable stand-up pouches are standard and easy to format for easy storage on a shelf.
The first step to starting a pet food business
Of course, pet food manufacturers should put animal safety first. Federal food, drug, and cosmetics laws require that all animal foods are safe, produced in hygienic conditions, contain no harmful substances, and, like their own foods, be marked as truthful.
So, the first step is to learn about the role of food pharmacies in controlling the quality and safety of pet food. Then read your state’s regulations for the production of dog and cat food on the website of the American Association of American Feed Control Officials (AFCO). Here you will learn about labeling and standard nutritional requirements for complete and balanced pet food.
Next, visit the American Pet Products Association to learn more about the industry. If you are interested in a specific market niche, you can also get tips for starting a pet bakery business. Finally, read about more brands and consider attending the Global Pet Food Expo. Just like when you start a business, you can help your company grow by differentiating and marketing products, running profitable operations, and hiring the right people.