A generalized’home’ method due to Corona 19 As high-intensity social distancing began around the world in February, 3.9 billion people reached most of education, shopping, exercise, eating, rest, cultural life, etc. by the beginning of April. Daily activities performed safely at home. 1 The biggest part of this is teleworking.
Offices are closed around the world, and many office workers are working from home for the first time. Of course, some employees have already made remote work routine.
In any case, this trend of remote work is starting to show that many businesses can be successful without having employees go to the office every day. It’s difficult to predict the future, but the cost of real estate or the time, energy, and cost of commuting alone makes it worthwhile for companies to rethink where and how their work should be done.
Criteo derives insights by analyzing data from 2 billion monthly active users on approximately 20,000 e-commerce sites in over 80 countries. 2 By analyzing the major e-commerce categories that have grown into the teleworking trend, Criteo can get a holistic picture of how consumers’ behavior is changing.
The three teleworking trends discovered through data analysis are:
1. Connection .
The video conferencing app Zoom has established itself in the minds of the public after the COVID-19 outbreak, providing people the ability to keep in touch with each other and support businesses to continue to operate. In March, when the COVID-19 containment measures were taken, its usage increased dramatically, reaching 200 million participants per day . Compared to December 2019, the number of daily meeting participants was just over 10 million.
With the spread of Corona 19, face-to-face calling platforms that can be used to hold large-scale meetings with colleagues, family, and friends personally and for business reasons have been greatly welcomed.
Webcams are currently selling on fire, according to Criteo’s data on coronavirus buying trends . Sales of peripheral devices also increased significantly. In the United States, sales of audio and video cable adapters have increased by an average of 366% over the past 28 days compared to the first four weeks of January. Computer monitor sales increased by 19% in Korea, +30% in France, +65% in Italy, +77% in Spain, and 240% in Australia.
2. Home Office
According to the US Federal Reserve, telecommuters have tripled over the past 15 years . The coronavirus and social distancing economy is accelerating this trend even further.
When the order to stay at home was first issued due to Corona 19, many people put their laptops on tables, dining tables, and dressing tables to work. However, many consumers are now converting unconventional spaces such as spare rooms, garages, wardrobes, and attics into home offices.
If your family or roommate needs to study or work in the same space, it’s actually difficult to stay focused for a long time at a table or a temporary desk.
Over the past 28 days, desk sales have all increased in Spain (+25%), Germany (+45%), Switzerland (+93%) and the United States (97%). For office chairs, sales increased in Italy (+24%), UK (+198) and Australia (218%). Sales of general office furniture increased 94% in Japan.
3. Productivity .
Whether to keep doing what they normally do or to be more effective, customers are buying more software lately. Unlike common foods that consumers stocked up in the early days of COVID-19, these software programs have a longer shelf life.
Over the past 28 days, sales of many types of software have skyrocketed. Computer software increased in Australia (+17%), Germany (+39%), France (+41%), UK (+50%) and Russia (+53%). Sales of multimedia and design software increased in Japan (+4%), Australia (+16%), UK (+34%), Germany (+35%), US (+84%) and France (+110%) I did.
Marketers have to be in one
Marketers preparing for a time when the spread of Corona 19 has subsided and everything normalized needs to think about the fact that even after Corona 19 disappears, the changed lifestyle can last for a while. Trends like teleworking will continue, and monitoring the products consumers buy after a crisis will be key to reaching the right customers and building long-term customer loyalty. Brands that help consumers stay connected, comfortably and efficiently stay connected, far from the office are already ready for success.
In a social distancing economy , the way consumers buy goods in all industries is changing. The sooner you adapt, the more effectively you can support your customers’ needs. Criteo helps you build and reach ideal audiences, such as telecommuting customers and home training customers.
Stay tuned to Criteo’s Coronavirus Impact Dashboard to help you understand what’s important to your customers .