Are you looking for unique ways to promote your small business?
If so, we will share with you some ways that you can use consistently. These promotional methods will help you spread the word about your business and allow you to get new clients as well.
Using these tried and tested methods, you will no longer have to face the dearth of clients. You can expand your business at a rapid pace. Let us now look at the 7 clever ways which you can use to promote your small business.
1. Offer a Discounted or Free Product or Service
The 1st way to promote a small business is to offer your product for entirely free. If that is not possible, you can offer a discounted product or service. Doing so will allow you to put your product or service in front of prospective clients. Once they use your service or product, they are likely to do so in the future as well. That will allow you to convert them from free customers to paid customers.
You need to keep in mind that the product and service quality needs to be up to the mark. Only, in that case, you can expect some conversions from free or partially paid customers to fully paid customers. The more such free trials you grant to your prospective customers, the more paid customers you will get.
2. Promote Using Social Media Profiles
These days, there are many low-cost digital ways you can use to promote small business. Using social media is one of them.
You have to ensure that you have a profile on every social media network. Some of the social media networks useful to get new clients include Instagram, Facebook, Twitter and LinkedIn.
You need to understand that you will not be able to get new clients on social networks right from day one. You have to grow your social media profile and populate it. Only when you share content regularly you will gain followers and build a community like they do in the site doe. When it happens, it is easier for you to gain new customers.
The good news is that when using social media profiles to promote your small business, all you need to invest is time. Even with little to no money, you will be able to gain customers for your small business.
3. Hand Out Custom Branded Items Featuring Your Product or Service
Want to go all-out promoting your small business?
If so, you should think about sending free products to prospective clients with proper branding.
For example, if you sell bottled water, you can hand out such bottled water with your branding to your target customer for free. That will allow you to reach out to your target customers in a much better way as compared to others.
Wholesale bottled water suppliers, for example, can be a great way to get your customized branded items. You can then hand out bottles and other beverage drinks with your brand’s name plastered. This allows for better brand recognition and makes people remember your product or service. When that happens, you’re likely to get at least a handful of clients or customers to kickstart your business growth.
While this might seem like a unique way to promote your small business, it definitely works.
4. Recommend Your Service or Product to Family and Friends
How big is your social circle?
We are speaking about your circle of family and friends. The best method to promote your small business is to reach out to them. You have to let them know what business you are in. Also, you have to help them understand why your product or service is better than your competitors.
You have to request your family and friends to spread the word out about your business using word of mouth marketing. When that happens, you’re sure to get a few clients without much of an effort.
The underlying fact, however, needs to be that your product or service should be better than your competitors. Only, in that case, you can actually rely on such word of mouth marketing.
5. Partner with a Social Media Influencer
Is growing your social media profile taking a lot of your time?
If so, there is a shortcut to get customers from social media. Instead of waiting for your profile to become famous, you can partner with social media influencers.
Social media influencers are people who already have a huge following in your industry. You can either give them your product for free or pay them to promote or share your product. As they have a large following, you’re sure to get some sales. Most social media influencers have great trust in the community. Therefore, whatever they recommend or use is sure to become popular.
Considering the sales, you can get from a single social media influencer, the cost will be pretty minimal. The social media influencers can also bring you instant sales. Due to the same, you can grow your business at a rapid pace right from week one.
This is a method which you should not ignore when it comes to promoting your small business.
6. Get Your Business Featured in Blogs
Every industry has a few authority bloggers. These are individuals who cover every news and development in that particular industry.
The same is true for your industry as well. You have to try and get featured in these blocks. The best way is to send a simple product or allow the blogger to use your service for free. Once he/she does so, they will certainly review it on their blog.
There are multiple benefits of getting featured in such a blog. These include:
● Such blogs can often drive traffic to your business website. It can lead to more sales.
● You’re likely to get a backlink from such authority blogs. That can help you in search engines. Once again, that will lead to higher traffic and sales.
● Such exposure can also provide you with go branding opportunities. If you go ahead with those, it will become easier for you to expand your business.
Thus, the influence which these blogs have cannot be underestimated. Due to the same, you have to get featured in these blogs if you want to promote your business.
7. Create Relevant Content for Your Target Audience
Have you heard about content marketing?
Content marketing involves sharing with the surface and factual content in your niche. You need to ensure that your content on a particular topic is better than all other blogs out there. When you do so, the chances of going viral are on the higher side.
The best thing about content marketing is that you can share blog posts, images, videos, or podcasts. The type of content which you share is up to you.
Once you start sharing such content regularly, it will become easier for you to drive traffic to your website using content marketing. A part of that traffic is sure to convert. That will allow you to gain new customers in no time.
So, there are quite a few clever ways which you can use to promote your small business. Instead of just using a run of mill expensive methods to promote your small business, it is time to utilize the 7 methods.