Having a hard time naming your new trucking business? This article lists down some tips on how to come up with a viable name that will be easily remembered by your clients.
1. Identify the key things that make a good business name.
The first thing that you need to do to provide an excellent name for your new trucking business is to identify the key factors that have a direct impact on it. Perhaps the most important factor is keeping the name short so that it can be easily pronounced. You also need to make sure that the name you go for is still legally available and defensible. Some other factors that you need to consider include a name that is flexible and expandable, and also less likely to age quickly. Most importantly, the name of your new trucking business should reflect your business value and it should have positive mental associations.
Also Read: How to Start a Trucking Business with Little or No Money
2. Conduct a brainstorming session.
It can be quite challenging to name a new trucking business, particularly because it can have a significant effect on your success. After all, the name of your trucking business is what your clients and target market will remember, regardless of whether you are solely concentrated on freight and shipping or you also cater to used semi trucks for sale. Thus, to come up with a great name for your new trucking business, conducting a brainstorming session proves to be beneficial.
For certain suggestions that you can refer to, you can thoroughly search the internet. In this way, you will have a good idea whether the name you are interested in is already used by another business entity. Alongside this, you can also conduct a trademark search.
From the name samples that you gather, you can proceed with narrowing down your list and taking out some name ideas that you are not comfortable with. As much as possible, go for names that convey some meaning, instantly providing your clients with an idea of your services. There is also the option for you to consider a name that tells a story, which is a great conversation starter when you engage with new clients.
Referencing a book or a movie is also a good idea when coming up with a name for your new business. As soon as you have a shortlist of potential names for your new trucking business, make sure to get some feedback and gather the input of other people.
3. Try to play with different words.
Finally, make sure to play with different words in coming up with a great name for your new trucking business. In this case, you can take a certain word from one idea and merge it into another one to evaluate how it sounds. There are instances wherein it may not be possible, but it can be a way to create an excellent trucking business name too.
You also need to think about the emotion that you want your target market to feel each time they see the name of your business, whether you want to come out as professional or funny. Just keep in mind to avoid names that are difficult to spell because these are also the names that are quite challenging to remember. These are the names that can cause you to lose several of your potential clients. Thus, just make it catchy and memorable, ensuring that it sounds good even when said aloud.
In getting a name for your new trucking business, make sure to identify some of the key factors that make a good business name. From there, you can proceed with conducting a brainstorming session and try to play with different words. The key is to ensure that you are personally happy with the name that you eventually go for your trucking business.
Read Also: 5 Branding Tips for New Startups
