Starting any new business is a difficult task, and it’s fraught with worries and fears. Starting a new business in the middle of a global pandemic may be seen by some as just a little.
Crazy it may be, but some of the best businesses have been started by entrepreneurs who were crossing the line into crazy territory, so you’re in good company.
Also Read: Elements of Startup of a New Business
Why Branding Matters
Branding is vital to startups as it’s the best way you can differentiate yourself from the competition and sell YOUR product or your services.
A brand is also like a football or hockey team jersey, and your audience can get behind it and believe in it when you get it right.
Here are five branding tips for small startups to consider in 2021.
Get Consistently Branded Emails
Have you ever received an email from someone and been suspicious of whether or not they are from that great company they said they were? Don’t let that be you!
Use Email signature software for G-Suite and Office 365 to ensure everyone in your business is using the same branding and no potential customer is left wondering if they are a Prince trying to give them a million dollars!
Choose Good Colors (and stick to them)
Color psychology is big business, and you’d be surprised how many things are influenced by color.
Just think about it, nearly all social companies have blue in their logo (think Facebook, LinkedIn, Twitter, etc.), and companies like Tesla and Apple rely heavily on white and black to display a sophisticated look.
Pick your brand colors, a minimum of three, and stick with them religiously on everything.
Pick A Famous ‘Voice’ For Your Social Media
This hack is a bit of a well-kept secret in the marketing world but, if you want to do well on social media, you need a voice and not just any voice!
Many companies create or find a persona for their social content; this helps them keep on task and ensure that all content ‘sounds’ like their chosen voice.
Many companies use it as a popular technique; Innocent Smoothie uses Noel Fielding as their inspiration!
Use Your Strapline
Do you have a catchy strapline? If you do, keep using it everywhere!
Your strapline is different from your mission statement, and your strapline is the quicker and to the point version of your mission statement that should become just as recognizable as your brand logo.
Don’t believe it? Whose strapline is “I’m lovin’ it”?
Sell Your USP
You went into business because you have something unique to offer your customers or clients. So, why aren’t you shouting that from the rooftops?
Your unique selling point is exactly that, the very thing that makes you unique over your competition, and it’s your biggest advantage too.
If you’re hoping to entice customers away from the competition, or if you want to convince them that they need your product or service, you’ll need to do a great job of actually selling that idea.