Regardless of whether you need to promote a cannabis business or ancillary business that works with the marijuana industry, you need to invest in digital marketing to expand your brand’s reach, attract more potential customers, and increase sales, revenue, and revenue.
This guide will introduce you to the many digital marketing opportunities that cannabis business and cannabis related businesses can take advantage of. Some digital marketing strategies deliver quick results, while others support long-term growth goals and some can deliver a combination of the two.
The key to successfully promoting your business cannabis brand building revenue growth is:
- Investigate available investment opportunities
- Establish a solid marketing strategy
- Develop a marketing plan to execute the strategy
- Tactical test
- Tracking results
- Adjust your plan as needed to optimize results
Learn more about digital marketing for cannabis and cannabis related businesses and learn more about each topic by following the links provided throughout this guide.
Social media marketing
Social media marketing is one of the most effective tools in your business marketing toolbox when you do the following four things:
- Follow the rules of each social media platform
- Consistently publish relevant content
- Communicate frequently with your audience
- Understand that it is the most powerful when sticking to it over time.
A quick win is possible, but the strength of social media marketing lasts long.
Despite the fact that cannabis or cannabis-related business, brand, product, or service ads are still not allowed on Facebook, that doesn’t mean you should ignore the largest social networking platforms today. Facebook offers a great way to gain brand awareness, recognition and sales organically, not through direct promotion.
Since Instagram is owned by Facebook, it’s no surprise that advertising related to the marijuana industry is not allowed on the platform, but if you have a very large user base, you should never discount. Instead, do some research to see if your target audience spends time on Instagram. It’s very likely, so you should also have a brand that posts relevant content.
Like Facebook and Instagram, cannabis-related ads are not allowed on Twitter. However, Pew Research reported that nearly 24 in 18 of American adults use Twitter, and nearly half of adults aged between the ages of two and two use Twitter. So it makes sense to build your brand’s position on a platform that supports your organic growth strategy.
Content marketing can be considered the most important part of your marketing strategy, and content actually becomes the catalyst for all other digital marketing opportunities discussed in this guide. That said, your content is the basis for anything you do to promote your cannabis or cannabis related business, so don’t rely on this area! Invest in great writers and designers, and not only are your audience worth spending, but you can also share them with others to create content that makes strong word of mouth for your brand.
The best part of your content marketing plan is an amazing blog full of useful, meaningful, and posts related to your brand’s audience.
Your blog content drives all other digital marketing investments. It builds trust in your brand and helps people find your brand when promoting your posts through social media sharing, email marketing, and more.
It also creates more entry points for search engines like Google to find web pages and display them in search engine results for relevant user queries.
Search Engine Optimization (SEO)
How do I find a business, product, or service? Most people visit Google or other search engines to help them find what they are looking for by entering a question or keyword. So when people search for terms related to your products and services, your business should appear in the search results. SEO is important!
SEO is a long-term strategy and is essential for businesses in the marijuana industry that are unable to invest in other popular digital marketing tactics such as social media advertising and Google advertising.
Online video marketing
Online video content is gaining popularity every day, and researchers have found that 93 out of 10 marketers (90%) have acquired new customers through online video. Also, thanks to the online video content, three out of ten generated more qualified leads each year.
In conclusion, you can improve your brand’s audience and sales by creating and revealing relevant online video content that interests your target audience.
Online influencers that have the eyes and ears of your target audience and that match your brand promises and personality can help spread the word about your products and services. It can also increase your brand reputation and motivate people to buy.
Marijuana is still illegal at the federal level, so companies that do or do business in the industry still face challenges when it comes to advertising. Fortunately, there are digital advertising opportunities you can invest in to increase your brand and sales.
Be creative about where your audience spends time and where your message fits.
Email marketing offers one of the best ways to reach your target audience. Here’s the secret to doing email marketing work for your business.
Text message marketing
Text message marketing can be effective for cannabis brands and businesses, but you need to be very careful when following all the rules. You also need to avoid flooding people’s phones with text messages or unsubscribe quickly.
Highlights on Digital Marketing for Cannabis and Cannabis Related Businesses
Digital marketing can be very effective for businesses operating in the marijuana industry, but you need to understand all the rules and laws to avoid getting into situations that can be expensive issues. Work with a cannabis industry marketing expert to get the best results and solve your problems at the same time!