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Sunday, October 17, 2021

Email Automation – Things You Need to Know

In contrast to newsletters that you create and send to a bulk list of audience in one go, in an automated email campaign, you create different email templates for various scenarios at once.

And in the automated email campaign, the email is automatically sent to individuals based on their action or the purchase stage they are in.

For example, when someone gets in touch with your business through a channel, you need to send them a welcome email. In this type of email, you thank them for choosing your service or product and then guide them on getting started.

Wouldn’t it be a waste of time to manually send emails to everyone when they first approach your business?

That’s why we must be thankful for email automation.

In this article, to help you get started, I have compiled a list of automated emails to help you grow your business.

But hang on!

Do you have the email list of your prospects?

Email List

If you don’t have an email list, you could build one using an email lookup tool like GetEmail.io, hunter.io, etc. 

GetEmail.io is a highly preferred email lookup tool for those who look for excellent customer support and a high accuracy rate. You may test its efficiency by using their freemium package, where you get to find ten business email addresses.

I hope you find this tip useful.

Now let us look at the various email templates you could create.

Get Your Website Visitors Sign Up for Email List

As per research, it is said that more than ninety percent of the users visiting your website might not be in a mindset to make a purchase. But since they have shown interest in your product, service, or brand, you may continue interacting with them to make them purchase from you in the future.

One of the best ways to carry out this is to entice them to signup to your email list. When someone signs up for your email list, it is a minor conversion action.

Encourage Your Product Usage

Nowadays, almost every SaaS company gives a free trial to intrigue potential customers to try their product, realize its value, and finally become a paying customer.

Before people invest in your product, you must allow them to know its value. When you give a free trial, they would know its value, become habituated with your product, and automatically go for the paid plan once the free trial expires.

And for businesses like life coaching, where there are products (courses) at various levels, you need to motivate and guide them to progress through different levels using a series of automatic emails.

For example, when someone uses your product (course) by signing up for the free trial, you can send them a welcome email with important details about your product and guidelines to make the most out of it.

After a free trial, you may send the user an email that encourages them to take the following action: the introductory course with a minimum plan.

Likewise, you can set automated emails to be triggered when a user completes on stage. In this manner, you could successfully make them purchase your costlier course.

Final Thoughts

Automated emails help you drive results without the need to spend time working on them over and over again.

I hope you find this insightful.

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